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Mission Statement
To honor God in the provision of quality firearms, accessories and gear at the best value possible with customer service that goes beyond expectations.
Our Vision
To honor God as a respected firearms industry retailer, manufacturer and safety advocate.

Core Values
We believe there are certain absolute core values we hold necessary to the successful operation of any business including: humility, integrity, honesty, respect, kindness and a sense of community responsibility. We strive to create value by honoring God in all that we do with the addition of these core values... 

Transparency - We will hold ourselves to an exceptionally high standard of openness to maintain a culture of trust.

Humility
 - We recognize that we are imperfect but always striving to improve. We will hold ourselves to admit mistakes when we make them, be willing to learn from our mistakes and the mistakes of others. 

Outperformance - We will strive to exceed expectations of our customers with enthusiasm and determination.

Fairness - We will strive to provide our customers, suppliers and industry partners fair solutions based in integrity.